Gain Theory Limited
Private Limited Company · London
ActiveUnited KingdomIncorporated 1973Private Limited Company
Financial position
Accounts to 2025-12-31 · GBP · Company accounts
Net assets
£35,000
Cash
£3,000
Turnover
£17,935,000
Profit / loss
−£276,000
Current assets
£6,033,000
Creditors < 1 year
£8,801,000
Equity
£35,000
Average employees
114
Balance-sheet trend
GBP · companyFinancial statements
Selected figures from the best-ranked available filing for each period. Missing values remain unknown.
Some figures were read by AI from scanned accounts, so small errors are possible. View the filed accounts
| Reported figures | 2025-12-31Company · AI-read | 2024-12-31Company · AI-read |
|---|---|---|
| Balance sheet | ||
| Net assets | £35,000 | £2,568,000 |
| Equity | £35,000 | £2,568,000 |
| Share capital | £203,000 | £203,000 |
| Retained earnings | £2,089,000 | £2,365,000 |
| Assets | ||
| Fixed assets | £2,803,000 | £2,186,000 |
| Intangible assets | £2,716,000 | £2,096,000 |
| Property, plant & equipment | £87,000 | £90,000 |
| Current assets | £6,033,000 | £5,834,000 |
| Cash at bank | £3,000 | — |
| Debtors | £5,813,000 | £5,834,000 |
| Liabilities | ||
| Creditors within one year | £8,801,000 | £5,452,000 |
| Net current assets | −£2,768,000 | £382,000 |
| Assets less current liabilities | £35,000 | £2,568,000 |
| Profit & loss | ||
| Turnover | £17,935,000 | £17,906,000 |
| Cost of sales | £16,521,000 | £16,134,000 |
| Gross profit | £1,414,000 | £1,772,000 |
| Administrative expenses | £6,334,000 | £1,996,000 |
| Other operating income | £4,485,000 | £3,388,000 |
| Operating profit | −£435,000 | £3,164,000 |
| Interest receivable | £139,000 | £221,000 |
| Interest payable | £281,000 | £46,000 |
| Profit before tax | −£577,000 | £3,339,000 |
| Tax | −£301,000 | £513,000 |
| Profit / loss | −£276,000 | £2,826,000 |
| Operating costs | ||
| Depreciation | £58,000 | £42,000 |
| Amortisation | £819,000 | £399,000 |
| Audit fees | £47,000 | £52,000 |
| People & pay | ||
| Average employees | 114 | 95 |
| Staff costs | £10,652,000 | £8,369,000 |
| Wages & salaries | £8,626,000 | £6,841,000 |
| Social security costs | £1,322,000 | £986,000 |
| Pension costs | £704,000 | £542,000 |
| Directors' remuneration | £1,200,000 | £1,037,000 |
| Highest paid director | £620,000,000 | £620,000,000 |
| Source evidence | View filing | View filing |
From the accounts
What the accounts for 2025-12-31 say about themselves, read by AI from the scanned filing.
- Principal activity
- The principal activity of the Company is the supply of econometric and specialised marketing consultancy services to large multinational entities.
- What it does
- econometric consultancy · marketing consultancy · specialised marketing consultancy services · large multinational entities (AI keywords)
- The year
- Revenue has increased by 0.2% during the year, from £17,906,000 to £17,935,084. The Company made a loss before taxation for the year ended 31 December 2025 of £577,000 (2024: profit of £3,339,000).
- Outlook
- The Directors do not envisage any major change to the nature of the business in the foreseeable future.
- Auditor
- PricewaterhouseCoopers LLP · senior statutory auditor Edward Gregory
- Audit opinion
- Clean (unmodified)
- Immediate parent
- WPP Group Holdings Limited · United Kingdom
- Ultimate parent
- WPP plc · Jersey
- Ultimate controlling party
- WPP plc
- Accounts
- Full accounts · FRS 101
- Approved
- 2026-08-03, signed by Monica Schwartz
Subsidiaries (1)
- Vizzly Technology Limited · 100% · Sea Containers House, 18 Upper Ground, London, England, SE1 9GL
Turnover by segment (6)
- UK: 7,380 (000s) (2025-12-31)
- Europe: 6,928 (000s) (2025-12-31)
- Rest of the World: 3,627 (000s) (2025-12-31)
- UK: 5,489 (000s) (2024-12-31)
- Europe: 3,276 (000s) (2024-12-31)
- Rest of the World: 9,141 (000s) (2024-12-31)
Borrowings (3)
- group cash pooling arrangement · from WPP group · £281,000 (2024: £46,000) interest charge
- group cash management facility · from WPP plc
- group's syndicated banking arrangements · from WPP plc and certain other subsidiary undertakings
Acquisitions (1)
- Vizzly Technology Limited · 100% · 2,298 (000s)
Directors' report (4)
- Alan Bloodworth
- Manjiry Tamhane
- Jon Webb
- Monica Schwartz
Share classes (1)
- 203,000 ordinary of £1 each
Principal risks (5)
- Economic risk
- Geopolitical risk
- potential client loss
- new business prospects
- staff retention
Events after the year end (1)
- There have been no significant events affecting the Company since the year end.
Contingent liabilities (1)
- The Company participates in group banking arrangements with its parent Company, WPP plc, and has access to a group cash management facility. The Company guarantees the facility to the extent of its cash deposited in the United Kingdom with its clearing bank (£1,749,000 as at 31 December 2025; £3,201,000 as at 31 December 2024). The Company, together with its parent, WPP plc, and certain other subsidiary undertakings, are parties to the group's syndicated banking arrangements. The Company has jointly and severally guaranteed the borrowings under these arrangements, details of which are included in the financial statements of WPP plc.
Secured borrowing
Registered charges, lenders and security interests.
Charges and related records
0 outstanding chargesShow 5 satisfied / released
Unknown · created 1995-07-10 · satisfied 1999-07-10
All monies
SatisfiedProperty · created 1994-11-24 · satisfied 1999-07-10
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SatisfiedUnknown · created 1994-09-02 · satisfied 1999-07-10
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SatisfiedUnknown · created 1994-05-03 · satisfied 1999-07-10
All monies
SatisfiedFloating · created 1982-07-27 · satisfied 1999-07-10
All monies
Satisfied